By in Retail

How To Generate More Impulse Sales

Impulse Sales

A huge amount of consumer spending is on impulse buys, especially in physical retail stores, where every square footage can be optimised for selling.
There are a number of factors that drive a person’s motivation to make an unplanned purchase. One of the most obvious factors will be the

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By in General, Retail

Easter : A Golden Opportunity

After weeks of freezing weather conditions….. Spring has officially been postponed! This won’t stop retailers though getting ready for the last minute Mother’s Day  shoppers and the Easter Weekend always provides a golden opportunity to increase sales figures.
So whether you’re a Supermarket giant or an independent boutique weather will

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By in POS Guides, Retail

‘Tis The Season To Be Jolly…..


Well it certainly is for shoppers and retailers alike, as ‘Black Friday’ is here, swiftly followed by Cyber Monday.
For those of you not familiar with this rather ominous phrase ‘Black Friday’ it originates from the USA and is a retailer driven marketing ploy to kick start the Christmas

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